A new star – Mrs. Frank Jay Gould, formerly the wife of the American millionaire, tennis champion – is to shine in the cinema firmament. She was well-known when Miss Edie Kelly as a 'Gaiety' girl and her marriage to Mr. Gould was one of the matrimonial sensations of 1910. Mrs. Gould's salary will be quite on Mary Pickford lines. Although she is now to act in cinema plays, she never yet seen either Charlie Chaplin or Mary Pickford on the film.