The New Hongkong Cinematograph, formerly the Land Office, in Queen's Road Central opens tonight with a good all-round programme. Last night, complimentary tickets were issued for a private view and the place was crowded. A good band was in attendance, under the conductorship of Mr. Gonzales, and a very interesting musical programme was gone through. The picture programme was a long one and included a Gaumont dramatic film 'The Gypsy Child,' and a couple of Keystone comics. The screen is a large one and the pictures are remarkably clear, while the fans are arranged so that all parts of the house are cool. Seating accommodation is particularly good.