We have now made arrangements to purchase the rights of the big pictures that we show, instead of playing them on percentage as heretofore. This means that, with the wholehearted support of cinemagoers, we can show any picture whatsoever at $1.50 per seat at the Coronet; or at $2 at the Theatre Royal. As the first fruits of this new venture, we invite you to witness 'Intolerance' tonight at exactly half the old price, at either 5.15 or 9.15 p.m. In order to enable our patrons to see big pictures more cheaply. We have given up the entirely safe position we occupied in playing on a percentage basis and have accepted one that is subject to considerable risk. We believe that the public response will show us that our confidence in Hongkong cinemagoers is not unjustified.
Big Prices To See Big Pictures Will No Longer Be Necessary If the Picture-Loving Public Rallies To the Support of The Coronet In Its Latest Enterprise!
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